Producer Engagement & Grain Marketing Technology
Give Every Producer in Your Network a Reason to Sell to You First
Your brand. Your grower relationships. Delivered through the RAPIDS Platform.
GrainCoat® puts a branded grain marketing and forecasting tool in your producers’ hands — and puts their offers, positions, and crop plans in front of your merchandising team. More bushels originated, deeper loyalty, and a producer experience that carries your name.
SCHEDULE A CONSULTATION Or see how agribusinesses are using it ↓
The Problem
Your Producers Make Marketing Decisions Everywhere Except a Desk
When the market moves, your growers are in a cab, at an elevator, or halfway through a field. Their inventory lives in spreadsheets and notebooks. Their offers arrive by phone — if they can reach your team before the opportunity passes. And your merchandisers spend hours every week building reports, chasing split details, and re-keying information instead of having origination conversations.
Why it keeps happening
Grain marketing technology has been built for the trading desk, not for the relationship between your operation and your growers. The producer side of that relationship still runs on paper, phone calls, and business hours — so opportunity gets lost in the gap, on both sides of the scale.
The Shift
How Leading Agribusinesses Are Closing the Gap
Enterprise agribusinesses aren’t waiting for producers to modernize on their own. They’re putting digital marketing tools directly into growers’ hands — under their own brand — and connecting those tools to the merchandising desk. Three things separate the operations getting this right:
Digital offers, around the clock
Producers send offers the moment they decide to act — day or night — and merchandisers execute them electronically. No missed calls, no missed markets.
Shared visibility
Both sides see the same picture: what’s been contracted, what’s left to sell, and what’s coming. Merchandisers stop guessing at producer positions and start acting on them.
A branded producer experience
The tool growers open every week carries your name and lives in your grower portal — building loyalty to your operation, not to a third-party app.
GrainCoat is how Solentra customers deliver all three. It’s a grain marketing and forecasting solution that goes to market under your brand — available through the RAPIDS Platform and accessed by producers through your grower portal.
Core Functionality
What Your Producers Get
A grain marketing tool built from a farmer’s perspective — simple enough that they’ll actually use it, capable enough that it replaces spreadsheets and scratch paper.
Communication
- Send an offer to a prospective buyer
- Do business on-the-go, 24/7
Inventory Management
- Model future price scenarios
- Track historical and current grain prices, production, contracts, and delivery schedules
Forecasting
- Input crop plans to project available bushels up to five years in advance
- Insights to support strategic marketing decisions
Account Management
- Manage offers, contracts, and deliveries
- Receive delivery notifications
- Generate end-of-year reports
Splits
- Maintain and manage splits at the field level
- Access historical split details
Business Value
What Your Merchandising Team Gets
Every producer-facing feature has a merchandiser-facing payoff. GrainCoat turns grower engagement into origination intelligence.
Communication
- Receive offers digitally from producers
- Execute offers electronically
Inventory Management
- Transparency into how much grain each producer is long or short — surfacing opportunities for every grower
Forecasting
- A forecasting tool that adds real value to producers’ operations — and fosters loyalty to yours
Account Management
- Less time producing reports for growers, more time in meaningful origination conversations
Splits
- Less time gathering and entering split details
- Less time providing historical details
The ROI Question, Answered
What GrainCoat Contributes to the Business
- More bushels captured. Offers no longer wait for business hours or a returned phone call — producers act when the market moves, and your desk sees it immediately.
- Origination intelligence you can act on. Long/short transparency by producer means your merchandisers know exactly which growers to call, about what, and when.
- Merchandiser hours returned to selling. Time spent building reports, fielding history requests, and re-keying split details goes back into the conversations that grow your book.
- Producer retention that compounds. A branded tool growers rely on for planning, tracking, and marketing keeps your operation at the center of their business — season after season.
Getting Started
Three Steps to Put GrainCoat in Your Growers’ Hands
01
Add GrainCoat through the RAPIDS Platform
GrainCoat is available to Solentra customers as part of the RAPIDS Platform — no separate system to stand up, no new vendor to manage.
02
Launch it under your brand, in your grower portal
Producers access GrainCoat through your grower portal, so the experience — and the loyalty it builds — belongs to your operation.
03
Roll it out to your producer network
Every grower gets the complete GrainCoat toolset from day one — no tiers to choose, no features held back.
What’s Included
GrainCoat
- Operational-level tracking and forecasting projections
- Access to multiple operations
- Farm- or field-level tracking
- Crop share functionality
- Updated market data with CME price information
Producer Voices
The Growers in Your Network Are Already Asking for This
“I always wanted a simple way to track my grain inventory and sales while away from my desk. GrainCoat seems to be the solution! It’s a simple, user-friendly system.”
— Randy, producer, Illinois
“With all of the discussion about digitizing ag, someone finally thought about applying the same thought process to ag marketing. GrainCoat does it in a simplistic, user-friendly format! It’s about time.”
— Marc, producer, Colorado
See How GrainCoat Fits Your Grower Network
Every producer network is different. Talk with our team about your origination goals and your grower portal — and see the platform in action.
SCHEDULE A CONSULTATION Contact Us
Talk to Our Team About GrainCoat
Tell us a little about your operation and your producer network, and a member of the Solentra team will follow up to walk you through GrainCoat on the RAPIDS Platform.
GrainCoat More Info
GrainCoat Request more info form
The Idea Behind GrainCoat
GrainCoat was created by Sean Arians, a fourth-generation farmer who also built a career off the farm. Like many of the producers in your network, Sean knew marketing was one of the most important parts of his operation — and one of the hardest to make time for. He went looking for a tool to manage current and future inventory, contracts, and delivery schedules, and found that everything available was either too complicated at a premium price or too limited to be worth any price. So he built the right one: a simple, effective way for farmers to organize their grain marketing and retire the spreadsheets and hand-written notes. He tested and refined GrainCoat with farmers across the country before launching it in fall 2018. Today, that same farmer-first design is what makes GrainCoat a producer tool your growers will actually use.